The General Osteopathic Council has issued a joint message with the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) to all osteopaths.  The GoSC said the joint statement is necessary “to reaffirm the standards expected when advertising osteopathy to ensure the protection of patients and the public.”

What does the statement say?

The joint statement states:

Developing an approach to regulation, which is truly patient centred, is far more likely to succeed when a range of organisations and individuals work in partnership together, adopting a model of collective regulation.

Ensuring advertising is legal, decent, honest and truthful is essential to maintaining trust in our profession. Advertising regulation provides a set of standards that, when adhered to, help achieve our shared goal of public protection.

We ask osteopaths to ensure that their marketing complies with the relevant rules and guidance and, in particular, that any claims about the efficacy of treatment options can be supported.

Advertising & fitness to practise

The GOsC Osteopathic Practice Standards D1(2) states that:

“You should not allow misleading advertising or information about you or your practice’ and failing to comply with the Code and associated guidance or rulings could result in GOsC fitness to practise proceedings.”

GOsC Chief Executive and Registrar, Matthew Redford, said:

“We welcome the opportunity to work again with the ASA and CAP, and to restate how important it is to ensure that osteopathic advertising is not misleading to the public.”

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